About Us

At 17, holding a simple scrunchie, I marveled at its beauty. My mom, seeing my fascination, smiled and said, "I can make one too." On a whim, I asked her to give it a shot. The outcome? A scrunchie that wasn't just a hair accessory, but a symbol of our heart and soul.Starting with an Instagram page, my mom's artistic touch and my dad's commitment to getting each piece to our dear customers made us an unbeatable trio.

But the avalanche of love, the messages, photos, and overwhelming support from you felt more like we were crafting for close friends rather than customers.

As Atrube's family grew, we found a deeper purpose. We began to employ housewives, those unsung heroes with hands skilled in crafting but seeking a platform to shine. With each stitch and fold, they weren't just creating accessories.